Simulation plan Essay Example | Topics and Well Written Essays - 500 words

Simulation plan - Essay Example The result shows that it is essential to develop training infrastructure before action, such as team pilot project, product development team, and product improvement team. In addition, majority of effective moves are based on the integration of departments, communication and vision of the organization. The most influential actions in the simulation include identification of the problem which garnered an overall effectiveness of 100% in timing and 80% effectiveness in method. Financial and competitiveness, which was done at the most effective time, had 100% time effectiveness. Other notable actions include stakeholder mapping that had an effectiveness level of 89% and timing at 93%, team training which was done first was also highly effective at 84%. Firing employees who resist change had 82% of good timing and 100% of effectiveness. This was the right decision. Training and mentoring new and existing team members is also good for a change and is 100% effective in timing and importance. Despite the positive outcomes of the game, there were steps that were problematic. Timing was the major determinant of success. The affected areas include; stakeholder mapping which should have been done before a core change team was identified, the current move is thus out of order. Development of the vision has 18% time effective and 60% effectiveness in action. Though product improvement is timed correctly, it is out of order since training infrastructure must be developed first. This also affected team pilot project and new product development team. Restructuring the firm into teams was out of order with a -50% timing effectiveness. This is because team training should have happened first. The overall score of the simulation game is 62%. This implies that right moves surpass the break-even point by 12%. The index can be improved by addressing the issues that pose a negative impact on the

Marketing Communication Research Paper Example | Topics and Well Written Essays - 5250 words

Marketing Communication - Research Paper Example Marketing communication is new as compared to the corporate world. While this may sound surprising, it is not so. Some gurus feel that marketing as a process started as early as the advent of the private sector, but that argument is not entirely correct. We must note that while the corporate world first came into the world, there was no need whatsoever to market itself to the public at large – the public followed their bidding as they desired. But today, with the world entirely under the mercy of globalization and corporate expansion, customers have the freedom to choose and spoil themselves with getting the best every single time. So, today, the onus is up to corporate houses, which compete with each other in calling themselves the best. The need to promote and prosper was felt by the business world when it actually started expanding and catering to the needs of the world on a much higher scale. As mentioned earlier, the corporate world was born with marketing communication in its arsenal – it developed as a need of the hour. The ‘need of the hour’ was felt by the business world when globalization struck the world. New players started entering the market. Rival products began to come up. More than anything else, the technology developed on an unimaginably high scale – enough to cater to just about any need of the world. In such circumstances, certain corporate houses, especially those with money, power, and technology, found every reason to cut costs. And when costs were cut, products were more customer-friendly than ever before.